Beauty West Africa, the largest international trade exhibition for the beauty sector in Africa will be opening its fourth edition next month.
In a press release by the organisers made available to News247.com, the beauty show is expected to run from November 29th to December 1st, 2022 at the Landmark Centre on Victoria Island, Lagos.
The show is expected to host over 200 exhibitors from around the world. Jamie Hill, Managing Director, says: “2022 will see the largest Beauty West Africa exhibition to date, with record numbers of exhibitors, visitors, speakers and country pavilions.
“The exhibition will expand into the Landmark Centre’s third hall for the first time to accommodate the huge rise in interest that we have received from both international brands, now that travel restrictions are all but a thing of the past, and excitingly many new Nigerian companies who are looking to expand their post pandemic business.”
Consequently, Nigerian beauty, hair and cosmetics businesses will be joined by exhibitors from Africa, Asia, the Middle East, Europe and North America to make it one of the biggest beauty event on earth.
The Beauty master piece will also showcase seminars, beauty conference and demonstrations running as part of the event.
The 3-day exhibition show will be full of presentations by the region’s leading beauty artistes, celebrity stylists, social media gurus and VIP celebrities.
According to the organisers, after one year delay owing to the Covid-19 pandemic, the 2021 event was sold out with exhibitors and visitors alike enjoying the face-to-face experience that only such exhibition can bring.
Demands for 2022 has seen the exhibition space expand to more than 4,200 sqm.
The show organisers BtoB Events, are looking forward to welcoming exhibitors old and new to this year’s Beauty West Africa.
Among those exhibiting will be Insiyah Trends, the business behind the NISA brand. Explaining why they will be attending, the CEO, Mudar Saify says: “We cannot wait to come back to Nigeria for Beauty West Africa. We have many new products that we will be showcasing on site, and keep your eyes peeled for a celebrity ambassador or two as well!”
He noted that the Beauty West Africa Conference programme has been developed with Ezinne Alfa, the founder of Beauty in Lagos, and one of the themes will be how to build the beauty sector in Nigeria and West Africa.
Exhibitors will also be demonstrating new products and techniques, inspiring visitors with the latest beauty developments from around the globe.
While the exhibition is nearing sell-out capacity, businesses interested in exhibiting or becoming a sponsor should contact the show organisers via https://www.beautywestafrica.com/book-a-stand/ or by WhatsApp on +44 (0) 7478010029.
Beautyplus and hair professionals can attend the event free by pre-registering on https://www.beautywestafrica.com/pre-register/ but otherwise a nominal admission charge will be made for those registering on the door.
