emPLE Life Assurance Limited and emPLE General Insurance Limited have become strong competitors in Nigeria’s insurance sector, driven by a bold goal of empowering people and businesses through innovative, accessible, and sustainable financial solutions, in just a few years.
True to its name, emPLE, derived from “empowering people” has steadily built a reputation for delivering value that transcends traditional insurance, embedding purpose, innovation, and social impact at the heart of its operations.
Over the years, the group has achieved significant portfolio growth, expanded its product offerings, strengthened its market presence, and enhanced its corporate social responsibility initiatives, establishing itself as one of the most dynamic and forward-thinking insurance groups in the country.
From 2024 to 2025, both subsidiaries showed steady year-over-year growth in gross written premium, profitability, and customer acquisition, reflecting the group’s strategic focus on customer-centric innovation, digital transformation, and operational efficiency.
emPLE Life Assurance Limited experienced a significant increase in policy subscriptions for its main products, including Beta Life Plan, Critical Illness Cover, Term Plan, Group Life Cover, Credit Life Assurance, Edusure, Family Plan, and Short-Term Savings. This growth was fueled by rising public awareness of the importance of life insurance, the simplicity of emPLE’s offerings, and its streamlined onboarding that enables customers to get coverage within minutes.
Similarly, emPLE General Insurance Limited experienced strong growth across the retail, SME, and corporate segments, driven by rising demand for comprehensive risk management solutions and the company’s expertise in designing tailored products that meet Nigeria’s changing socio-economic conditions.
Financial performance over the two years highlighted the group’s resilience and strategic depth. Through disciplined underwriting, prudent risk management, and technology-driven service delivery, emPLE maintained steady revenue growth while upholding strong solvency margins.
The group’s recapitalisation plan remained solid, in compliance with regulatory requirements and industry best practices, ensuring long-term stability and the capacity to underwrite large and complex risks.
This robust capital base also supported strategic investments in digital infrastructure, human capital development, and market expansion, strengthening the group’s commitment to building a future-ready insurance enterprise.
Beyond financial metrics, emPLE’s growth has been marked by a series of milestone achievements. The group has received multiple industry recognitions and awards for product innovation, service excellence, digital transformation, and sustainability leadership.
Notably, emPLE has undertaken the rigorous journey toward the B Corp certification, a global standard awarded to organisations that meet the highest criteria for social and environmental performance, accountability, and transparency. This bold move highlights emPLE’s commitment to balancing profitability with purpose, setting new standards for responsible business practices within the insurance sector.
Product innovation remains central to emPLE’s growth strategy. emPLE Life’s Beta Life Plan redefined savings-linked insurance in Nigeria by offering policyholders three payouts during the savings period, along with bonuses of up to 15 percent at maturity. This unique structure strongly resonated with customers seeking both liquidity and long-term financial security.
The company’s simple, transparent, and digitally enabled policy processes have significantly improved customer experience, building trust and strengthening brand loyalty.
On its part, emPLE General Insurance Limited expanded its market presence with a wide range of products, including motor, travel, home, personal accident, burglary, marine, construction, fire, and special perils; professional indemnity; fidelity guarantee; business interruption; public liability; and more. Through adaptable solutions such as Flexi Motor Insurance, Shop Protect, SME Group Life, and TravelSure, the company effectively addressed protection gaps for individuals, SMEs, and corporations.
Strategic partnerships, including a bancassurance collaboration with Ecobank Nigeria, further expanded access to insurance, enabling customers to integrate financial protection into their daily banking seamlessly.
Corporate social responsibility and sustainability remain core pillars of emPLE’s identity. Guided by a deep commitment to shared prosperity, the group carried out a wide range of community-focused initiatives between 2024 and 2025, including financial literacy programmes, youth empowerment projects, education support schemes, environmental sustainability campaigns, and healthcare interventions.
Commenting on the group’s outstanding performance, the Acting Managing Director of emPLE Life Assurance Limited, Mr. Jolaolu Fakoya, described the 2024–2025 period as transformational. He credited the company’s growth to its steadfast focus on customer empowerment, operational excellence, and product simplicity.
Looking ahead to 2026, Mr. Fakoya expressed confidence in the company’s growth trajectory, sharing plans to introduce additional tech-enabled products, broaden distribution partnerships, and enhance financial inclusion across Nigeria and beyond.
Similarly, the Managing Director and Chief Executive Officer of emPLE General Insurance Limited, Mr. Olalekan Oyinlade, said the company’s performance over the past years validates its strategic focus on innovation, customer-centricity, and risk management excellence.
He highlighted the firm’s ability to provide protection, noting that its diversified portfolio and flexible product designs have enabled it to meet the complex and evolving needs of individuals, SMEs, and large corporations.
Mr. Oyinlade emphasised that the company’s strong financial position and recapitalisation strength provide a solid foundation for underwriting larger risks and supporting national development.
As the group looks toward 2026 and beyond, emPLE’s strategic priorities remain firmly aligned with its vision to become Africa’s top insurer, recognised for its steadfast commitment to financial security and environmental sustainability.
Key focus areas include advancing digital innovation, developing data-driven products, forming strategic partnerships, enhancing operational efficiency, and investing in human capital. The group also aims to expand its sustainability efforts by integrating environmental, social, and governance principles more thoroughly throughout its value chain.
In an era marked by economic uncertainty, climate challenges, and increasing social needs, emPLE’s holistic approach to insurance presents a compelling model for the future.
By seamlessly blending financial performance, innovation, and social impact, emPLE Life Assurance Limited and emPLE General Insurance Limited are not just selling insurance—they are empowering individuals, strengthening businesses, and shaping a more resilient and prosperous Africa.
With a solid foundation established between 2024 and 2025 and an ambitious roadmap for 2026, emPLE stands ready to redefine the boundaries of insurance, demonstrating that true progress comes from empowering people at every step.