Moniepoint Microfinance Bank, the definitive bank for small and medium-sized businesses in Nigeria as well as their customers and employees, has announced the launch of a heavily enhanced savings account product line, backed by a new brand campaign themed “One Step Ahead,”.
Nollywood superstar Funke Akindele, popularly known as Jenifa is spearheading this promotion coming at a time where many businesses and individuals are grappling with global economic uncertainties.
Consumers across Nigeria are demanding simpler, more flexible ways to save with an increased demand for tools that not only build financial discipline but lay a real foundation for wealth.
The Microfinance firm response is a firm demonstration of its commitment to financial inclusion, giving people and businesses the confidence to save toward whatever their goals may be.
The campaign, “One Step Ahead” is built on a simple but powerful insight: for most people, the primary enemy of financial growth isn’t low interest rates, it’s life happening unexpectedly. The data backs this up.
In a recent customer survey, unexpected expenses account for 72.8% of savings disruptions, while irregular income affects 51% of savers nationwide. Rather than pushing a single, rigid savings plan, Moniepoint is championing something more valuable for the consumer – the peace of mind that comes with a versatile savings account built for long-term goals, yet flexible enough to absorb whatever curveball life throws next.
Speaking on the savings campaign, Babatunde Olofin, Managing Director of Moniepoint Microfinance Bank, expressed his excitement about what the new savings solutions mean for customers: “These innovative savings solutions were developed specifically to ease customer pain points.
Our ecosystem gives everyone the flexibility to grow their money and access it whenever they need it, combined with some of the best rates in the market an offering that is truly unique.”
Olofin added that the mission behind the savings drive goes beyond the numbers: “Our mission is to create financial happiness for everyone.
A savings product like this is a critical tool for ensuring people can confidently make their dreams come true while saving for both rainy and sunny days.
The power and discipline to save help propel individuals and businesses toward their goals, while mitigating the harsh effects of unforeseen circumstances.
Backed by the reliable digital payments infrastructure we’ve built, our customers can find safety, immediate access to liquidity, and the confidence to stay one step ahead of the future while mitigating the harsh effects of unforeseen circumstances.”
Serving over 20 million business banking and personal customers, the product features four distinct savings products tailored to different lifestyle and cash-flow needs. Except for premium tiers, users can jumpstart their savings journey with as little as a ₦1,000 minimum deposit.
Target Savings allows customers to withdraw up to 50% once without losing their interest, earning up to 11.5% p.a. Flexible Savings permits up to 4 withdrawals a month without losing interest, earning 9.5% p.a.
Fixed Deposit pays interest up front, with rates of up to 17.5% p.a., while Save As You Transact allows customers to save as they spend and withdraw whenever they like, with no restrictions on access.
In a market where competitive interest rates are scarce, Moniepoint’s new product line provides a great alternative for customers leveraging the bank’s all-in-one solution to transact, save, and earn high interest on a platform backed by reliable service.
Non-Moniepoint customers can easily stay one step ahead by downloading the Moniepoint business or personal banking mobile app, completing the simple online setup, and fulfilling the regulatory KYC protocols to open their account.
To bring this to life, the campaign’s choice of Funke Akindele within the Jenifa’s Diary universe as a creative anchor is auspicious.
The show has aired since 2015, now spans over 20 seasons, and remains a fan favourite still in rotation on local and terrestrial TV, with the hair salon setting of the series offering the perfect backdrop to tell Moniepoint’s savings story within a world audiences already know and love.
Funke Akindele is an influential cultural icon and award-winning actress, filmmaker, and Nollywood producer whose career achievements speak to her unparalleled influence across Nigeria and the global diaspora.
As the most decorated individual in AMVCA history with 10 wins, she has redefined the commercial scale of African cinema.
Her 2025 blockbuster, Behind the Scenes, made history as the first Nollywood film to surpass the ₦2 billion mark at the West African box office, while simultaneously breaking records as the highest-grossing Nollywood title of all time in the UK and Ireland.
With cumulative career earnings now exceeding ₦4.7 billion, Akindele has been recognised by The Hollywood Reporter as one of the “Most Influential Women in International Film,” cementing her status as the undisputed “Queen of the Box Office.”