Tosin Eniolorunda, Group Chief Executive Officer of Moniepoint Inc., has delivered on a commitment that underscores his long‑standing advocacy for deepening financial literacy among women business owners in Nigeria. In partnership with ALX, Eniolorunda recently hosted a four‑hour virtual *Entrepreneurship Masterclass* that brought together 100 women entrepreneurs for a practical, hands‑on session aimed at transforming petty trading into sustainable, value‑driven enterprises.
The Masterclass was structured around three core modules: *The Model*, *The Money*, and *The Plan*. Each session was facilitated by a subject‑matter expert and built around live, guided exercises rather than lecture‑style teaching. Participants worked through a one‑page *Lean Canvas* draft, used a pricing and profit calculator to identify break‑even points and profitability levers, and closed the session by developing a 30-60-90 day execution roadmap with weekly actions and measurable key performance indicators (KPIs).
Every participant also received a resource pack containing tools and templates to continue applying the lessons beyond the session. One module focused on building a scalable business model, covering customer definition, problem articulation, value proposition, and go‑to‑market channels, while other segments drilled into pricing strategy and financial fundamentals to help women understand their numbers and make confident growth decisions.
Ms. Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, led a dedicated product session, guiding participants through Moniepoint’s portfolio of digital tools for payments, business banking, and operations management. She highlighted *Moniebook*, a business‑management and accounting solution, as a key enabler for smarter, more efficient, and more transparent business growth.
The initiative advances Eniolorunda’s long‑held belief that financial inclusion goes beyond access to accounts or credit. Speaking on the webinar circuit following Nigeria’s 2024 International Financial Inclusion Conference, he has argued that women’s financial inclusion “must no longer be treated as a buzzword, a charitable social activity, or a checklist to be marked,” but rather as an economic project grounded in data and business activity.
Evidence shows that women‑owned businesses often demonstrate stronger repayment discipline and higher levels of financial engagement when given the right tools and support. “It is actually more profitable to serve women,” Eniolorunda has said, reinforcing the economic as well as the moral case for investing in women entrepreneurs.
“This Masterclass is not just about knowledge; it’s about empowerment,” he added. “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough. What matters is equipping entrepreneurs with the understanding and confidence to use these tools effectively. Today’s session is about giving women concrete insights they can apply immediately to scale their businesses.”
ALX, the implementing partner, is a pan‑African technology and professional‑skills training platform focused on building a new generation of African leaders through practical, high‑quality programmes. The Masterclass aligns with United Nations Sustainable Development Goal 5 on Gender Equality, particularly its targets on women’s full and effective participation in economic life and the expansion of access to financial services and quality education for women entrepreneurs.
The initiative builds on Eniolorunda’s broader track record in financial literacy advocacy, including the Tosin Eniolorunda Foundation’s financial literacy programme for female STEM students at Obafemi Awolowo University, an intervention rooted in his conviction that “there can be no sustainable financial inclusion without financial literacy as its cornerstone.”