The Sheriffied Nollywood Movement, a political mobilisation platform bringing together practitioners in the Nigerian movie industry, has been officially unveiled as part of efforts to mobilise support for President Bola Ahmed Tinubu and Delta State Governor, Sheriff Oborevwori, ahead of the 2027 general elections and beyond.
The movement, powered by the Delta State Commissioner for Culture and Tourism, Dr. Darlington Nnamdi Ijeh, is aimed at galvanising Nollywood personalities to deploy their popularity, public influence and extensive social media reach in promoting the political aspirations of the two leaders.
Its promoters believe that Nollywood actors and actresses, with their enormous fan base and strong presence across various social media platforms, possess considerable influence that can be harnessed to engage citizens, shape public conversations and mobilise grassroots support.
With millions of followers across their respective social media handles, the entertainers are considered strategic voices capable of taking political messages to audiences that conventional mobilisation channels may not easily reach.
The initiative, which has spent considerable time building its membership and selling its philosophy to practitioners in the entertainment industry, was formally unveiled at an event in Asaba, attracted a large turnout of Nollywood actors, actresses and other stakeholders in the industry.
The unveiling marked a major step in the movement’s efforts to transform its engagements and consultations into a coordinated platform for political advocacy and mobilisation.
Through the platform, the movement seeks to bring the influence of Nollywood into the political arena, leveraging the popularity and established connections of its members to promote support for Tinubu and Oborevwori as the country approaches another election cycle.
The initiative also reflects the growing importance of the entertainment industry in political communication, particularly at a time when social media has become a powerful tool for public engagement, opinion formation and political mobilisation.
With its formal unveiling, the Sheriffied Nollywood Movement is expected to consolidate its membership, expand its network and intensify its mobilisation efforts in support of its political objectives ahead of the 2027 elections.